Cristina BalcazarinMarketing in the Age of DigitalHow Augmented Reality lets Sephora “try on” something differentSelling is and has always been a challenging task that requires several personal skills. Nowadays, any sale is also highly dependent on…Nov 29, 2020Nov 29, 2020
Cristina BalcazarinMarketing in the Age of DigitalWant to create a Digital Marketing Strategy? Five important things to remember during Covid timesThe world has definitely changed since Covid-19. It has affected us all in both our personal and professional lives. Most businesses…Nov 22, 2020Nov 22, 2020
Cristina BalcazarinMarketing in the Age of DigitalIs Big Data the villain or the superhero of the movie?Regarding technology matters, I have always considered myself to be “traditional,” “old-fashioned,” or like my mom likes to describe me…Nov 15, 2020Nov 15, 2020
Cristina BalcazarinMarketing in the Age of DigitalBest practices for a perfect email campaignThink about it for one second: Do you know anyone who does not have an email address?Nov 9, 2020Nov 9, 2020
Cristina BalcazarinMarketing in the Age of DigitalMonopoly: A not so popular game anymoreThe Department of Justice recently filed an antitrust lawsuit against Google for maintaining monopolies through exclusionary practices…Nov 2, 20201Nov 2, 20201
Cristina BalcazarinMarketing in the Age of DigitalThe love-hate relationship with social mediaAt the beginning of the pandemic, I was far away from my family and friends, living alone in a foreign country. Social media played a big…Oct 25, 2020Oct 25, 2020
Cristina BalcazarinMarketing in the Age of DigitalH&M says: “Do not worry, I have your back”The COVID19 pandemic marked a before and after in our lives; we are not the same, we do not perceive things the way we used to do, and we…Oct 22, 2020Oct 22, 2020
Cristina BalcazarinMarketing in the Age of DigitalFacebook Groups are the new place to be!I am sure that any person that owns a Facebook account is a member of at least one Facebook group. Somehow, it is an unwritten rule. So…Oct 11, 2020Oct 11, 2020
Cristina BalcazarinMarketing in the Age of DigitalASOS: How well are they doing it?Here is the task of the week: I need to evaluate a website´s user experience design (on both desktop and mobile devices) for a…Oct 11, 2020Oct 11, 2020
Cristina BalcazarinMarketing in the Age of DigitalThe 28-question journey to become a fascinating personSince we are little kids, teachers typically asked you the first day of school questions like: “Who are you?” “What do you like to do?”…Sep 27, 2020Sep 27, 2020
