Cristina BalcazarinMarketing in the Age of DigitalHow Augmented Reality lets Sephora “try on” something differentSelling is and has always been a challenging task that requires several personal skills. Nowadays, any sale is also highly dependent on…4 min read·Nov 29, 2020----
Cristina BalcazarinMarketing in the Age of DigitalWant to create a Digital Marketing Strategy? Five important things to remember during Covid timesThe world has definitely changed since Covid-19. It has affected us all in both our personal and professional lives. Most businesses…1 min read·Nov 22, 2020----
Cristina BalcazarinMarketing in the Age of DigitalIs Big Data the villain or the superhero of the movie?Regarding technology matters, I have always considered myself to be “traditional,” “old-fashioned,” or like my mom likes to describe me…5 min read·Nov 15, 2020----
Cristina BalcazarinMarketing in the Age of DigitalBest practices for a perfect email campaignThink about it for one second: Do you know anyone who does not have an email address?1 min read·Nov 9, 2020----
Cristina BalcazarinMarketing in the Age of DigitalMonopoly: A not so popular game anymoreThe Department of Justice recently filed an antitrust lawsuit against Google for maintaining monopolies through exclusionary practices…4 min read·Nov 2, 2020--1--1
Cristina BalcazarinMarketing in the Age of DigitalThe love-hate relationship with social mediaAt the beginning of the pandemic, I was far away from my family and friends, living alone in a foreign country. Social media played a big…3 min read·Oct 25, 2020----
Cristina BalcazarinMarketing in the Age of DigitalH&M says: “Do not worry, I have your back”The COVID19 pandemic marked a before and after in our lives; we are not the same, we do not perceive things the way we used to do, and we…4 min read·Oct 22, 2020----
Cristina BalcazarinMarketing in the Age of DigitalFacebook Groups are the new place to be!I am sure that any person that owns a Facebook account is a member of at least one Facebook group. Somehow, it is an unwritten rule. So…4 min read·Oct 11, 2020----
Cristina BalcazarinMarketing in the Age of DigitalASOS: How well are they doing it?Here is the task of the week: I need to evaluate a website´s user experience design (on both desktop and mobile devices) for a…4 min read·Oct 11, 2020----
Cristina BalcazarinMarketing in the Age of DigitalThe 28-question journey to become a fascinating personSince we are little kids, teachers typically asked you the first day of school questions like: “Who are you?” “What do you like to do?”…3 min read·Sep 27, 2020----
