Think about it for one second: Do you know anyone who does not have an email address?

The list is minimal.

Email marketing is an incredibly powerful tool. It is the most cost-efficient channel that will help you promote your product, create strong communication with subscribers, and reach your marketing goals, only when used correctly. Many businesses use it as part of their marketing efforts and have been using it for a long time, but the truth is that not many people understand how to use it optimally.

Want to know how to start? Here are some of the best practices that you can take into account to achieve a successful and efficient email marketing campaign:

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Cristina Balcazar

Cristina Balcazar

Marketer and passionate about the customer experience · Grad Student at NYU· MS in Integrated Marketing